Following the settlement of an absurd lawsuit against them (filled by their production company for failing to deliver a 3rd album on time), 30 Seconds to Mars probably decided that it was good time to take matters  into their own hands. Heavily community-oriented from the get-go with their “Echelon” fanbase, the band pulled out all the stops for their 3rd album “This is War”: right along with Techdirt/Floor64’s motto “Connect with fans”, 30STM organized “The Summit”, a gathering of fans in the LA area, where recordings were made for some tracks on their upcoming album. Several summits were subsequently organized throughout the world (although the band couldn’t attend).

Far from stopping here, 30 Seconds to Mars announced “The Ride”:

This Sunday night, October 11th and Monday night, October 12th we will be filming a one of a kind night time mass bicycle ride through the streets of Los Angeles as part of the short film for Thirty Seconds to Mars’ new single “KINGS + QUEENS”.

We would love to invite you to join us for The Ride.

Its a one of a kind adventure and we will be shutting down streets, tunnels, bridges, Santa Monica Pier and even Hollywood Blvd.

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If you’ve never experienced a night ride with hundreds of people it is sure to be a night you will not soon forget!

Let’s take back the city for a night, or two.

That’s right. The band will close some of the most popular avenues and places in LA, delivering a unique experience to their fans. Just wish they’d wait for next year, so I could have joined.