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Hype-building leveraging

on November 14, 2008 | Videogames |

I’m not so thrilled with the way Valve is demonstrating its upcoming game Left 4 Dead:

  • Demo release date for those who preordered the game: Nov 6, 2008,
  • Demo release date for the rest of the world: Nov 11, 2008.
  • Game release date: Nov 18, 2008. From this day on, the demo won’t be playable anymore.

After months and months of development and hype-building around this supposedly mind-blowingly innovative title, Valve thought it’d be a good idea to limit the tryout period to a measly 6 days. Surely if the game is so good, it can speak for itself.

What are you doing, Valve, trying to get me to buy something I can’t try?


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