Killing The (Cash) Cow Before Reaping The Benefits
on February 2, 2011 | Business, Videogames | business strategy
So Dead Space 2 outsells the original game 2-to-1.
And I remember a time when EA executives weren’t too sure they’d bother with a Dead Space 2. Or a Mirror’s Edge 2, for that matter, displeased that they were with the sales.
And yet, what’s happening with Dead Space 2 is nothing to be puzzled over. Think about it:
- Both Dead Space and Mirror’s Edge were surprises, fresh franchises that no one was expecting or too sure of. I’m quite sure they were both downloaded widely.
- Because the quality was definitely there, however, each games created a solid following of gamers wanting more.
- Then EA opted to not move forward with a Mirror’s Edge sequel, and hesitated on a Dead Space sequel.
Why? It sure as hell wasn’t the right time to hesitate, with fans out there wanting more. If a sequel had tanked, then sure, it would have been time to call it a day.
Throwing in the towel after wetting people’s appetite can’t be a good strategy.