Seth Godin on TED
on May 13, 2009 | Business, Internet | connecting people, link, marketing 2.0
TED really is an invaluable resource. Any given day, there’s something interesting to discover. Of course, I can’t post here every time this occurs, but I’ll have to make an exception this time: Seth Godin talks to us about Tribes and why they matter. I suggest you read his book to find out much more, but if you want to have an idea of what it is first, go check the TED video.
You know when you sort of understand what’s around you, but that it all gets clearer with a simple nudge? That’s how this book works. The way Seth talks about managers (vs Leaders), it’s like he’s been working for my company: managers are here to handle processes that are already in place, and not to innovate. Most of them will tell you how things are still the same they were before. They’ll actively fight change to justify their paycheck.
But Seth hasn’t been working for my company. He just picked up on an universal trend that needs to go away, and he has a plan to make it go away. How not to take everything he says for granted when his views are so dead on?
Come on, do youself a favor and visit Seth’s blog and TED on a regular basis.