I’m currently reading a book that does have some interesting to say, but which is FILLED with examples. Most of them don’t add to the mix as other examples made the same point before. I’m applying fast reading techniques, and I’m finding myself flipping entire pages that don’t teach me or illustrate anything new.

My guess? The author wanted a book that looked like the others on the shelf. Maybe the publisher agreed “Can’t put out a 150-page book,” he might have said. I’m not going to name the book or the author, because the truth is, I have absolutely no idea if this is how it went down in this particular case, but I can definitely see this happening all over.

The thing is, now that we have eBooks and the Net, nobody cares how big your book is.

That’s shelf space thinking.
That’s physical world thinking.
That’s old thinking.

If you have something to say, say it in the best possible medium. If your message is short enough, it’s a blog post. If it’s really long, then it’s a book. But if your message can come across 100 pages, then price it right and make it an 100-page eBook, not a 50%-filler, 200-pages book.